Chewy Claus: Making Holiday Wishes Come True for Pets and Their People


As the holiday season approaches, you might be wondering what to get the pets in your life. But what if your cat, dog, or other furry, scaly, or feathered friend could tell you exactly what they want? That's the magic behind Chewy Claus, an annual letter-writing campaign from Chewy that brings holiday joy to pets and supports a great cause.

For pet parents, Chewy Claus is more than a cute promotion; it's a chance to celebrate the unique bond you share with your pet and be part of a larger mission to help pets in need. Here's everything you need to know to get involved.

What is Chewy Claus?

Chewy Claus is Chewy's heartwarming answer to Santa Claus, designed especially for pets. It's a digital letter-writing tradition that invites pets (with a little help from their people) to submit their holiday wish lists.

The program was built on the insight that pet parents already include their pets in holiday traditions—from buying them gifts to featuring them in family photos. Chewy Claus takes this a step further by giving pets their own holiday figure to write to, creating a fun and engaging experience for the whole family.

Since its launch, the program has grown tremendously, with over one million pets having submitted their wishes to Chewy Claus since 2022.

How Chewy Claus Works

Participating in the magic is simple and free. Here's a step-by-step guide:
  • How to Enter: From now until December 24, 2025, visit chewy.com/chewyclaus or use the Chewy app. You'll follow on-screen instructions to submit your pet's holiday wish list.
  • What to Include: Your entry will typically involve writing a "holiday wish list" letter on behalf of your pet, choosing which category of prize you're hoping to win, and providing your contact information.
  • The Prizes: Chewy Claus fulfills thousands of wishes. While most entrants receive a curated "goodie box," some wishes turn into truly life-changing surprises.

The table below outlines the types of prize boxes available, showcasing that Chewy Claus thinks of every kind of pet. 

Prize CategoryDescription
Dog Toy BoxA selection of fun toys for dogs.
Dog Treat BoxAn assortment of tasty treats for dogs.
Cat Toy BoxA collection of engaging toys for cats.
Cat Treat BoxA variety of delicious treats for cats.
Bird BoxGoodies tailored for our feathered friends.
Small Pet BoxItems perfect for small animals like rabbits or hamsters.
Reptile BoxSupplies for reptilian companions.
Fish BoxAquatic supplies for fish tanks.
Horse BoxTreats and items for equine pals.
Multi-Pet BoxA box for households with multiple types of pets.
Dog Surprise BoxA mystery assortment of dog items.
Cat Surprise BoxA mystery assortment of cat items.

The Ripple Effect: More Than Just a Gift

The benefits of participating in Chewy Claus extend far beyond your own doorstep. When you submit a letter, you're also contributing to a significant charitable effort.
  • Meals for Pets in Need: For every single wish submitted to Chewy Claus, the company donates five meals to pets in need through its partnership with Greater Good Charities. If you submit your wish through the Chewy app, that donation is boosted to ten meals. You can even opt to defer your own gift and redirect another five meals to shelter pets.
  • A Larger Commitment: This meal donation is part of Chewy Claus's larger pledge to donate $10 million in toys, supplies, treats, and meals to shelter and rescue animals across the U.S.

Heartwarming Stories of Wishes Granted

While many entrants receive wonderful boxes of goodies, Chewy Claus has also become known for granting some extraordinary, heartfelt wishes that highlight the deep bond between pets and their people. Past campaigns have featured:

Brooke and Dray: For Brooke Eby, who is living with ALS, walking her small dog, Dray, had become impossible with standard leashes getting tangled in her wheelchair. Chewy Claus created a custom adaptive leash that allowed the pair to recapture their cherished walks, restoring a sense of independence and normalcy.

Maestro the Cat: Maestro, a paralyzed cat, received a custom-made wheelchair through the program. His pet parent, Amanda Bruce, says the wheels allowed him to race around and play with his feline siblings, dramatically improving his quality of life.

Blue the Dog and His Dad: Blue's dad was stationed far from home while serving in the Army. Chewy Claus flew him home for a surprise reunion, giving Blue and his soldier an unforgettable holiday gift.

Community Impact: The program has also donated therapy dogs to schools, thrown parties for therapy animals, and sponsored free adoption weekends to help shelter pets find their forever homes.

Join the Holiday Magic

Chewy Claus is a beautiful holiday tradition that celebrates the joy our pets bring into our lives while paying that joy forward to animals who need a little extra help. It’s a chance to dream big for your pet, share their personality with Chewy, and contribute to a massive charitable effort.

Ready to let your pet share their wishes? Head to chewy.com/chewyclaus before December 24, 2025, and be part of the magic. Don't forget that submitting through the Chewy app means even more meals are donated to help pets in need!

Have you submitted a letter to Chewy Claus before? Share your stories in the comments below!

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